The tricky part:

Period poverty is a huge issue, with 15% of menstruating school children unable to afford products. Realising the scale of the problem, my friend and I started Bloody Box to redistribute donated period products and break the stigma around menstruation.

The way forward:

As co-founder, I led the branding and tone of voice. The bold 3D logo combined playful, hand-drawn typography for “Bloody” with a structured block font for “Box,” symbolising breaking down stigma with a clear and approachable energy. We reclaimed pink as a symbol of empowerment and used inclusive language to ensure everyone felt seen and heard. Beyond branding, we ran product collection drives across local areas and set up donation boxes in offices around London. We also led talks for young people, focusing on inclusive language and challenging outdated attitudes around periods.

The final outcome:

Bloody Box redistributed over 2,000 products, providing direct support to those in need and sparked important conversations. By combining grassroots action with awareness-building, we made a tangible difference in tackling period poverty and reshaping perceptions of menstruation.