The tricky part:

How do you make sewage and water treatment visually engaging? That was the question. The designs needed to strike a balance between accurate enough to reflect the technical details, but creative enough to draw attention to the importance of early detection for health and the environment.

The way forward:

I led the art direction for this social campaign, which started as a collection of small, static briefs. To bring everything together, I developed a unified collage-style approach. Circular framing hinted at water pipes, treatment plants, and the flow of water, while bold visuals gave the campaign energy. As the concept evolved, we expanded into motion design, turning technical data into engaging animations that added depth and movement to the story.

The final outcome:

The campaign became a benchmark for excellence, with the client calling it one of their best. It also drew in new clients, showcasing how creative storytelling can make even technical topics impactful.